I remember it like it was yesterday, the first time I shopped at Primark. I could not believe my eyes. So many nice clothes and it was all super cheap! After a few hours of searching and fitting, I bought a whole bag full of clothes for only € 72. It was incredible! And I mean that in the positive sense of the word.
A few years later I still find this shopping experience incredible, but now in the negative sense of the word. Because now I see that these clothes are not that cheap at all. It is just someone else who is paying the price.
Clothing has become worthless
It is the most normal thing in the world that you can buy a new shirt for € 5 and that you own a new pair of pants for less than € 20. Clothing has become so cheap, that there is no longer any need to consider whether you need them or not. Buying them or not will not really influence you bank account, so we keep on buying clothes because “they are almost free”.
The result is that clothes have lost their value. We want more, more, more clothes. We are greedy and we continue to buy. Our closets bulge with clothes that we do not wear. And many of these clothes eventually end up (unworn) in the trash.
Major fashion chains are responding to this “more-more-more” mindset. They renew their collection every six weeks so the consumer is triggered time after time to buy new clothes. Because in six weeks these collections will be out of the store, you are tempted to buy it immediately so you don’t miss out. This is called fast fashion. And with our buying behavior, we show the brand, that we love fast fashion.
Exploitation of workers
I get it right. Shopping is fun. A lot of shopping too. But just try to imagine how much labor is needed to produce new collections worldwide every six weeks. It requires more work than you and I can think of.
In countries such as Bangladesh, girls and women work very hard to make our clothes. They work for a salary that is below the living wage. They work for twelve to sixteen hours a day under poor circumstances. Your shirt can cost € 5 because somewhere in the world someone has been exploited in the production of that shirt.
The fact that something is wrong with our clothing industry, became painfully clear when the clothing factory Rana Plaza collapsed in Bangladesh on 24 April 2013. More than 1,000 people were killed and more than 2,000 people were injured. The world was in a stir, but the sweatshops did not close. So exploitation continues.
Animal suffering & environmental issues
Not only people are exploited in the production of our clothes. Also, animals suffer for our clothes. They are kept under terrible conditions and are abused during their lives only to eventually die a horrible death and end up as fur collar.
And what about the effects our clothing industry has on our planet? Our beautiful planet is often polluted during clothing production and raw materials are being depleted.
All this suffering is hidden underneath our clothes. You just do not see it when you are shopping. So, it is not surprising at all if you have never thought about this. Or if you have thought about this before, but never decided to act upon this.
Maybe you now think “well Hailey, why so negative!”. It is not my intention to rain on your parade nor am I here to judge your decisions. But I do want you to know what is going on out there. So, next time when you are out shopping you can make an informed decision.
I want fair clothes
Let there be no doubt, fast fashion knows my name. It has tempted me in the past and it still does. However, I have known for a long time that fast fashion is not kosher, but for many years I chose to ignore this. I have decided that I no longer want to be blind for what is going on in our clothing industry.
I want the people who have made my clothes to be happy and free. Just as I hope to be happy and free. That is why a couple of years ago, I have chosen to be dressed in fair fashion only. For me, this is that my clothes are made of sustainable and animal-friendly materials, under good working conditions. Clothing that is good for people, animals, and the environment
Palace of Bliss Fair Fashion Fashion Guide
There are already a lot of nice fair clothing brands that make nice clothes. These clothes may be a bit more expensive, but that is not a problem because that is what the production of clothes actually costs. Also buying second hand or vintage is a great option.
To help you to find fair fashion brands, I have created the Palace of Bliss Fair Fashion Guide. Here you find an overview of brands that produce fair and sustainable. This list is updated on a regular basis. Go check it out. You will see that there are many awesome brands who are worthy of your support.
Fair clothing on Palace of Bliss
It is my wish to let Palace of Bliss the platform for fair, sustainable and ethical clothing. On Palace of Bliss I will inform you about what is going on in the fashion industry. Also, I will teach you how you can create a sustainable wardrobe and I give you insights on the sustainable alternatives for fast fashion. I hope to be your “zen master” on your road to becoming a greener version of yourself.
Have you already made the choice for fair fashion?